Final Nail in the Coffin for the Volvo C30

Volvo revealed two compact concepts back in May -- the first look at an all-new Volvo 40 Series based on Compact Modular Architecture.

CMA is specifically crafted to allow Volvo designers and engineers freedom to get creative and dream big when creating new small cars, like the small crossover SUV and compact sedan concepts shown at the unveiling. This has led many brand enthusiasts to wonder whether Volvo plans to go smaller than the 40 series... say, exhume the Volvo C30 hatchback?

Unfortunately for fans of the luxury-hatchback niche, Volvo's president and CEO, Håkan Samuelsson already answered that question. In an interview with Car and Driver he revealed:

"We obviously move towards segments that we can sell around the world. It's very hard to make money in that segment right now… Of course we could downsize CMA, but that is not on the agenda."

Nobody can call Samuelsson a liar. Between 2006 and 2013 only about 200,000 Volvo C30 were ever sold, globally. By comparison, the more popular Volvo S60 sold nearly as many units in the U.S. alone!

So, it's the end of the road for the 30 series. Even though we'll miss those cute and sassy compacts, there is a bright light on the horizon with the 40 series. Volvo's small car segment will live again, even if the C30 does not!

Categories: News


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