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Working Together is the Only Way to Bring Self-Driving Cars to Fruition

Volvo, along with many other automakers, has been working toward creating a full self-driving car for years. This would be a car that can perceive its environment with better acuity than human senses are capable of, with a computer that responds to driving situations with a sharper reaction time, better judgment, and more unwavering attention than a human.

In theory, self-driving cars could eliminate traffic accidents altogether.

However, it's a long and bumpy road ahead before automakers can even put wheels on the ground. Self-driving cars are largely tested on closed courses, with

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Concept 26 Shows What a Self-Driving Car Could Look Like

Self-driving cars face a big challenge, reconciling people's desire to spend more time reading, making phone calls, or napping in the car with their desire to be in control.

No other concept that we've seen has addressed these as well as Volvo's Concept 26.

Concept 26 offers three distinct modes: Drive, Create, and Relax. Drive gives you full control-- you drive the car as normal. The other two put the vehicle on autopilot, and activate advanced display screens.

These interfaces let the driver know in advance what actions the vehicle is about to take, so you are…

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Volvo Discusses What Luxury Means in a Changing World

What defined luxury 50 years ago is not what defines luxury today. As the world changes, people expect different experiences out of a luxury brand.

Where is the cultural pendulum swinging? Volvo attended a panel early this month to discuss just that.

According to panel leaders, the affluent millennial isn't interested in having the largest diamonds, or the most expensive watch. Gilded goods have no appeal if all they mean is a higher price tag.

What people want is products with a story. They want to know where this food was grown, how it was grown, and who grew…

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